Careers: Becoming a Marketer

I had the pleasure of interviewing Mrs. Jen Haas, a marketer from our local community, on her stigmatized career. Marketing is a wonderful field for an individual who is both creative and intuitive, willing to learn and use data and graphs to create the most “attractive” ad for a specific client and product.

Here are the answers to some common questions about her career, provided by Mrs. Haas herself:

1. Are there any constant stigmas surrounding your career in marketing?

One stigma I face is that we only are making ads for the creativity. This is actually not the case- we have to use lots of data and use our knowledge of social psychology and sociology. We have to estimate our funds of revenue- the money coming in- with the actual cost of making the advertisements.

2. Why were you interested in this career?

Part of my interest was in the balance of creative aspects and psychology. I knew I would do a good job with it (the creative aspect), but also enjoyed the use of psychology in many of the principles of design.

3. What did your education look like, going into this career?

I was unsure what I wanted to earn as a degree during college. I contemplated earning a Business degree, but I knew I didn’t want the Calculus courses. I ended up earning a degree in Psychology and took up Marketing, as well. Following this degree, I began in a marketing company, Blue Door Consulting, and enjoyed working in that video production company!

4. What is your favorite memory you have in this career?

A few years ago, I had the honor of making a video project for the Superbowl for the Packers. It was amazing to see my work shown on the Jumbotron during the game! But, it was very challenging. A project usually takes two months of work, and I was only given two weeks to complete it. But, I did it well, and it was shown for a large group of people.

5. What are some of the challenges in your career?

The biggest priority for my career is making sure I prove myself time and time again to my clients. If I can’t prove that, I may lose clients and therefore lose funds for my work. I also need to work with so much data and evaluate it properly so that, if my project fails, I do not repeat the same mistakes in my next project.

6. What is the difference in your career, Pre- versus during-pandemic?

When the pandemic and quarantine were announced, we were told to look over our clients and data as a company, to maintain sensitivity. Maintaining sensitivity is very difficult right now because our modern “landscape” for politics, civil rights, and other focuses are always changing. We avoid using people, languages, and other symbols that will remind people of the cause- we avoid mentioning… that illness… as much as we can.

7. What is the most valuable piece of advice you can provide for someone aspiring to your career?

My best advice is to ask questions! “Asking questions for you will strengthen you.” The instant you assume is often the instant you are wrong.

Thank you, Mrs. Haas, for taking time out of your busy day as a marketer.